Including video clip in email is a an excellent way come drive email engagement and video play rates, but it takes a little planning.
You are watching: How to attach videos to email
This overview will provide a clear and also easy instructions for sending out emails v a video and/or animated GIFs. We’ll likewise share the elements of an excellent video emails and also present 4 methods for adding video to your emails.
Watch the video clip below and jump front to this section for comprehensive instructions.
The must-haves for sending out a video clip through email
Want come learn exactly how to send a video through email? These space the two points you need to keep in mind:
An engaging visual preview
People are much less likely to watch your video if you represent it as a lengthy URL connect in an email.
Imagery is the best method to alert reader to a video clip in your email. Video is a intuitive medium, for this reason it only makes feeling to promote it with images. No to mention, human beings are visually oriented, for this reason imagery is much more likely to catch attention in a crowded inbox. Think around “clickability” when deciding how to current a video clip in one email.
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In the instance above, the looks like the video clip is installed into the email, but it’s really an man GIF photo with a play switch over it. More on this below.
Experience across email platforms
Email apps—or clients—are not developed equally. They all have different ways that displaying emails and also attachments. For ideal results, you have to shot to offer every recipient, no matter what customer they use, the very same email experience.
Here is a comprehensive resource on just how email apps screen content differently, and which types of video clip content come avoid.
By thinking about “clickability” and compatibility, you deserve to evaluate the best method for your business to send video emails.
4 ways to email a video
Choosing your technique for emailing a video clip depends ~ above what’s most crucial to you. Do you care more about a smooth video-watching suffer in the email, or are you more interested in obtaining clicks to her site? just how much time can you invest on adding videos to email? do you know how to use HTML?
A video clip email instance from Wistia
Link + imageAn engaging visual preview ✅Support across email clients ✅
Our recommended way to email a video is with linking photo or man GIF. It supplies email recipients one engaging preview the the video while still enabling them to click, watch her video, and continue trying out your site.
This method works really well for recipients who are reading the video email on their iPhone or other mobile devices.
It works by consisting of an image—either a thumbnail image or an man GIF—of your video in an email that web links to a landing page. Be sure the video clip described in your email is in ~ or close to the peak of the page you’ve linked.
Here’s exactly how you deserve to share a video through email with this method:
Add the photo of your video thumbnail to an email.Take a screenshot of your video clip thumbnail or by creating an animated GIF that your video and including a play button to it.Here’s just how to download an man GIF in glossesweb.com Studio:
A GIF is effective, because the animation will record your reader’s attention. Be careful, though: some clients favor Outlook 2007, 2010, and also 2013 won’t play the GIF.
Embed v HTML5
Another way to email a video clip is to embed it in the article so recipients deserve to play it best from the email. You can embed a video clip in an e-mail by coding it right into the post through HTML5.
To embed a video clip in one email, friend or a developer in ~ your firm will need to readjust the HTML5 password of your email using these instructions.
When a video clip is properly installed in an email, it’s perfect user experience—the recipient have the right to watch the video clip right indigenous their email without needing to go anywhere.
There are, however, a few downsides come this method. Not all email platforms assistance HTML5 videos:
Emails with installed videos room sometimes significant as spam, which provides the post unreadable for recipients.
It’s also more difficult to drive email clicks through this method because a video that you deserve to play in the email can’t be linked to another website. The viewer could watch your video, yet might no visit your website.
Attach one mp4 fileAn engaging intuitive preview ❌Support across email client ❌
Instead of consisting of a video preview or the video itself in the email, you have the right to opt come send the video clip as one attached paper in her email.
The procedure for attaching a video to an email is easy—simply click the “attach” button (typically, the icon is a record clip), and also select the video record that you desire to attach.
This an approach is nice and simple, yet it doesn’t offer an engaging visual preview or journey clicks.
A solitary attachment doesn’t easily catch the attention of email recipients—they can easily miss the video unless they scroll to the bottom that the message and see the attachment. If you’re utilizing this method, be try to incorporate visuals that the video clip in the human body of the email also to connect recipients.
Email marketing platforms execute not assistance attachments, for this reason emails with mp4 attachments must be sent from separation, personal, instance accounts. This technique is no a good way come send huge video files, as the usual limit for a video record across email clients is 20 to 25MB. To send big video documents to a small number of people, try a paper sharing platform choose WeTransfer.
One work-around is to send a huge video record as an e-mail attachment with your client’s Drive. Gmail, for example, offers the Google drive suite; Outlook has OneDrive.
While emailing a video as a drive-file attachment will allow you to send larger videos, this tactic will work-related only because that recipients who use that journey service—so the technique is still minimal in support throughout clients.
Attaching a video paper doesn’t really encourage recipients to continue exploring your brand, either. Rather of visiting her website, they room opening one attachment.
With this limitations, the attachment method may work for interaction with a small number of people who have the exactly drive mechanism for opened up your video clip file. However attaching a video clip to an email is no recommended for getting to out come a huge number of customers, considering the file-size restrictions across clients.
Include a YouTube linkAn engaging visual preview ✅Support across email client ✅ & ❌
If you encompass a YouTube URL in the human body of a Gmail message, the video will appear as a playable attachment because that Gmail recipients. The URL will work for everyone, however only Gmail users will have the ability to play the video in the email. Because that those readers, this is a useful method to gain your video clip played best away, in the email itself. The won’t work also for people using various other platforms, like the Mail app on their iPhone or various other mobile devices.
On the upper and lower reversal side, this method doesn’t encourage traffic to your site. Recipients who click the attachment will be directed to the YouTube video page, therefore they may check out your brand more by poking about your company’s YouTube channel. However it’s unlikely the the video clip page will lug traffic come your website unless the video clip itself has a CTA switch to your site.
This method isn’t recommended because that a huge number of recipients, together anyone using another email platform will see just the plain URL and also most likely won’t be urged to clock the video.
Email videos v your viewer in mind
Adding video to her emails is a reliable method to rise engagement indigenous recipients. Marketing research shows that consisting of videos in emails consistently leads to better open, click-through, and conversion rates.
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These results, however, occur only if her videos space emailed with the viewer in mind. From your video clip display come support throughout email platforms, you have to weigh fairly a couple of factors to send a video that engages readers. Using this guide, you can uncover a technique for emailing videos the is obtainable and engaging and encourages viewers to attach with her content.