Playboy newspaper founder Hugh Hefner dies at the Playboy Mansion at age 91."He identified a lifestyle and ethos that lie at the heart of the Playboy brand, one of the many recognizable and enduring in history," boy Cooper says.

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Hugh Hefner, the founder that Playboy magazine, passed away Wednesday in ~ his Beverly Hills-area home, the Playboy Mansion, at period 91.

Playboy Enterprises stated he passed away of natural causes.

The magazine was founded an ext than 60 years back and produced a niche upscale men's magazine, combining photos of nude females with detailed articles, interviews and also fiction by writers and also subjects consisting of Norman Mailer, Alex Haley, Bertrand Russell and also Jimmy Carter.

Hefner reportedly established the magazine v $600 and $1,000 borrowed from his mother. The an initial centerfold, a attribute of the monthly magazine, was of Marilyn Monroe late in 1953.

"My dad lived an excellent and impactful life together a media and cultural pioneer and a leading voice behind several of the most far-reaching social and social movements of our time in advocating free speech, polite rights and also sexual freedom," Cooper Hefner, Playboy Enterprises' chief creative officer, said in the statement.

"He identified a lifestyle and ethos the lie in ~ the love of the Playboy brand, among the many recognizable and enduring in history," the kid added.

Playboy founder Hugh Hefner dies at age 91
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While the magazine managed to inspire and ride the "sexual revolution" that the 1960s and '70s, in recent years it has struggled in the face of hard competition from the access of free pornography online.

For a brief period from mid-2016 through at an early stage 2017, the newspaper experimented with avoiding nudity, before returning come its previous formula.

The statement claimed Playboy magazine was aimed at an ext than the market for pictures of nude women.

"Hefner took a progressive technique not just to sexuality and also humor, but also to literature, politics and culture," the declare said, call the "Playboy Interview," or an extensive discussion in between a big-name person and an interviewer, a "standard setter."

Hefner likewise led free-speech battles, fighting every the method to the can be fried Court after ~ the post Office refused to deliver his magazine, the statement noted.

Hefner is endured by his wife, Crystal, that was 25 when he married her at period 85; sons, Cooper, David and also Marston; and also his daughter, Christie, who came to be president the the firm in 1982 and then CEO until 2009.

Read more: just how Hugh Hefner began with $600 and created the $110 million Playboy realm

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