If you’re feather up how much friend to invest on one engagement ring, you’re probably worn down of every the very same ol’ crappy posts about wedding rings.

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(Yes, I know wedding rings and also engagement rings space different) .

Yes, we recognize the diamond industry wants united state to spend more. Yes, artificial diamonds room flooding the market, and also yes, I observed “Blood Diamond” v Leonardo DiCaprio. We know about your aunt’s cousin’s brothers who got a ring because that $2.59 and they’ve to be happily married for 80 years.

That’s great.

But as soon as I chose to suggest to mine girlfriend, I started doing research — and I found myself gaining increasingly frustrated. I had actually real questions.

What form of ring must I get? carry out the “4 Cs” really matter? Is this jeweler going to rip me off? carry out I really need to save two months’ salary?

I did a fast Google search and also I feel myself acquiring even more frustrated. The advice on other sites said me come “do my research,” “find the end her ring size,” and “pick my budget.”

Uh … I currently KNOW THAT! no one addressed the real questions I had.

So, i did my very own research and now I’m going to display you exactly what I ended up doing, including:

This is the stuff you won’t find in other engagement ring posts.

How lot to invest on one engagement ring: very first things first

Hi, my name is Ramit Sethi. I’m the author of a New York Timesbest-selling book on personal finance. Don’t worry, I’m no going to make you feeling bad around wanting come buy one engagement ring (or also spending a lot of on it). I don’t have actually any mystery backroom deals with diamond dealers. I simply want to show you what nobody rather is talking around when it pertains to buying one engagement ring.

I spent a large amount of time learning around the diamond industry and ended increase buying a ring that my girlfriend Cass — now wife — loved.

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Out of 1,500+ respondents, these room the 5 most high-quality rings. Below they room graphed according to revenue levels. Click come enlarge.

Think about it — now that ns knew the intuitive appeal mattered most, I might focus mine search approximately the look at of the diamond. I could instantly discard most of the nonsense about the “perfect” diamond.

This is an area wherein you can “capture value,” or conserve money, since you don’t have to weigh it in your consideration.

So forget around micro-blemishes, the story you hear around the diamond heritage, and also resale value. This is a gift, not an investment. Emphasis on the two key drivers that world want — size and also bling — and also get the ring that you and your companion discussed.

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In various other words:

Use your eyes to judge a diamond your partner will love. Nothing let the 4 Cs lead you astrayIn my experience, size and bling (“sparkle”) issue most. Be smart. Don’t buy a large diamond that has no bling. It’s necessary to balance the twoAbove all, be certain you recognize what your partner wants and loves! nothing let your preconceived notions (or worse, society’s) overview your decision. This gift is about your partner

By now, you know your budget, the type of ring and also band, and you know to focus on size and bling. Time to get the ring.