Because the this, you might be wondering how the firm makes together a big amount of money ($70 billion us dollars in 2019).

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To start with, it is in reality a myth that on facebook sells data.

Instead, facebook (FB) makes many of that is money by offer ads top top the social media and also messaging communication it owns -- Facebook, Messenger, Instagram, and also WhatsApp.

Advertisers pay facebook to do their ads clearly shows to people. Castle can select to "target" the ads by only showing lock to world who fit details characteristics. These encompass age, gender, country, interests, etc.

But the advertisers never ever get access to private user information, contradictory to what some people say. They pick the targeting options, and also Facebook then reflects the ads come the right people based upon automated computer system algorithms.

In various other words, facebook does no "sell" data in any type of way. That is merely not just how their business model works.

Facebook provides a many money

Facebook has actually 2.89 billion monthly energetic users throughout its "family" the products. That these, 2.26 billion world use at the very least one that their assets each day.

This means that facebook reaches about 3/4 the the world's net population.

Because of its substantial user base, the company makes a the majority of money from offer ads.

In 2019, Facebook's revenue was $70.7 billion united state dollars, an increase of 27% from $55.8 billion in 2018.

Their earnings in 2019 were $18.5 billion, a 16% decrease year-over-year because of part legal fines and big investments in privacy and also security.

Here's a chart from Facebook's latest earnings release mirroring revenue expansion in the previous 9 quarters, from October 2017 come December 2019:


Facebook right now makes 98.5% the its money from digital advertising, greatly ads top top Facebook and also Instagram. They likewise own WhatsApp and Facebook Messenger, but these apps don't journey a lot of of advertisement revenue yet.

Additionally, Facebook provides money indigenous hardware products. They very own the virtual fact headset machine Oculus and also sell the on facebook Portal.

The firm is likewise expanding right into services like online payments, eCommerce, and business messaging. These services don't make much money yet however likely will certainly in the future.

Here is a malfunction of the seven main ways the Facebook provides money.

1. Digital ads ~ above Facebook and Instagram

About 98.5% of Facebook's revenue originates from ads on Facebook and also Instagram.

Most of the ads are "pay-per-click," meaning that advertisers pay facebook each time a human clicks on an ad.

Even though each click might not expense that much, it quickly adds up to billions that clicks and also billions of dollars.

Advertisers who are interested in reaching civilization use Facebook's heralding tools to decide what type of people they want to reach.

For example, here's what an advertiser indigenous a luxury car firm like Mercedes-Benz might decide come target:

Location: united StatesGender: MenAge: 30-60Interests: deluxe vehicles

Advertisers can achieve a much higher return on invest by targeting your ads to civilization who are likely to it is in interested.

It is in reality a myth that targeted declaring is "bad" in some way.

Most ads top top the net are target in one method or another. Facebook is just better at it than everyone else.

Given a choice, many users would fairly see appropriate ads instead of irregularity ads. The relevance provides a much better user endure than ads top top TV, for example.

In addition, having access to such powerful advertising devices is very beneficial for tiny to medium-sized businesses, i beg your pardon are now able to compete with huge companies there is no having large advertising departments.

According come Facebook, there are now 8 million businesses internationally that use their proclaiming platform.

Here's an example of an advertisement on Facebook, targeted to me because I have presented an interest in this product in the past:


You can see that it's an ad by the "Sponsored" brand at the top.

Same similar to the facebook platform, the company also renders money indigenous ads top top Instagram. Castle don't have a many ads on WhatsApp yet, so that platform doesn't contribute much revenue at the moment.

The ads in the old news feed on Facebook and also Instagram do the most money, but ads in the disappearing story are additionally becoming much more popular and also making an ext money every year.

Interestingly, most of Facebook's revenue now originates from ads on their mobile apps. This is a huge change indigenous the company's beforehand days when many of the revenue came from the website.

However, Facebook has actually recently been rolling the end privacy tools that enable users to stop some of their data being provided for target ads.

These privacy devices may become a headwind because that revenue development in the future. It can make targeted ads much less effective and also less famous with advertisers.

2. Oculus virtual fact headsets and apps


Back in 2014, Facebook got a company called Oculus because that $2.3 billion.

Oculus is the global leader in do virtual reality headsets because that consumers. Their top commodities are the Oculus Rift, Oculus Go, and also the recently released Oculus Quest.

Each Oculus headset expenses several hundreds dollars, for this reason Facebook makes money for each unit sold. But Oculus also has an app marketplace where world can acquisition apps and also games to use on the Oculus headsets.

The revenue contributed by Oculus is relatively small compared to the declaring business. Lock don't say exactly how lot it is, however it is more than likely a huge percentage the Facebook's 1.5% non-advertising revenue.

Oculus is currently spending a many money top top research and development, and also they are also developing augmented reality (AR) headsets, which could end up being popular in the future.

The Oculus application marketplace could additionally become a huge revenue driver eventually, similar to Apple's (AAPL) application Store and Google's (GOOGL) pat Store.

On your latest income call, Facebook claimed that the Oculus application store had actually $5 million in sales on Christmas day alone.

3. Facebook Portal smart video clip communication devices


Facebook likewise makes smart video clip communication gadgets called on facebook Portal.

These space smart-home gadgets that enable you to connect via video clip chat on on facebook Messenger and WhatsApp.

The an equipment has a screen and a video camera that deserve to follow you about as girlfriend walk about a room while video clip chatting with a girlfriend or family members member.

The Portal likewise has the Amazon (AMZN) Alexa smart house assistant built-in, for this reason it additionally functions together a smart-home device. You deserve to use it come ask because that the weather, news, manage your home lighting, etc.

Facebook does no say how much money they make from the Portal, but it's more than likely not much since the tools are relatively cheap.

The facebook Portal gadgets have become really popular among details groups -- specifically families that interact a many through video clip chat. Castle get very positive reviews online, generally 4.5 stars or higher on Amazon.

4. Payments and digital currency

Facebook watch a big market possibility in digital payments and they newly started rolling the end a brand-new service called Facebook Pay.

They plan on having various payment attributes on their apps that allow users come send money come people and also businesses.

Facebook is also developing a cryptocurrency dubbed Libra, which has the potential come disrupt the worldwide payment an are in the future.

Using Libra, human being may eventually have the ability to send money anywhere the world, instantly, with nearly zero fees.

Eventually, payment may come to be a far-ranging revenue resource for Facebook.

5. Business on Instagram and also Facebook Marketplace

One the the biggest growth locations online is eCommerce.

Facebook watch a big opportunity here due to the fact that people currently use their solutions to discover new products and shop.

The facebook Marketplace platform currently has thousands of millions that users. Numerous brands and influencers likewise rely heavily on Instagram to industry their products.

Facebook has currently launched Instagram Checkout in the US. This renders it possible for some businesses come sell products directly through the platform.

Along with payments, this is an area that facebook is investing in heavily. More features are most likely to be rolled the end soon.

6. Business messaging on WhatsApp and Facebook Messenger


Another future monetization possibility for on facebook is business messaging top top WhatsApp and also Facebook Messenger.

Many businesses are currently using this messaging communication to connect with customers.

For example, plenty of websites now have actually Facebook Messenger conversation widgets that customers deserve to use come send messages straight to sales or client support.

The firm is most likely to uncover ways to monetize these attributes in the future. Because that example, they might charge businesses because that premium functions that permit them to boost their customer service.

7. Rectal by Facebook

Facebook offers a organization called Workplace, i m sorry is a method for enterprise to control their inner communications.

This company competes straight with company communication services favor Slack and Microsoft Teams.

Workplace has a totally free subscription option, but its progressed service costs $4 per month for each user.

There room over 30,000 businesses and organizations internationally that usage Workplace, including huge companies like Starbucks and also Walmart.

Back in February that 2019, Workplace had over 2 million paying users.

Other ways

One other method that Facebook makes money is through collecting interest on its substantial cash reserves.

The agency is so lucrative that that is make far more money 보다 it can spend. Because of this, that has about $56 billion in cash and also cash equivalents.

Like other huge businesses, on facebook stores many of its spare cash in financial products that salary interest, such as bonds and also money sector funds.

In 2019, facebook made $826 million in "interest and other income" -- i beg your pardon is mostly interest payments on its substantial cash reserves.

The interest earnings was practically as big as their entire non-advertising revenue, which came in in ~ $1,042 million in 2019.

Facebook's revenue breakdown per geography

Finally, right here are some charts published by facebook that show much more details about the revenue breakdown.


In 2019, on facebook had full revenue the $70.7 billion. Here is the breakdown by geography:

US & Canada: $34.15 billionEurope: $17 billionAsia-Pacific: $12.6 billionRest that World: $6.87 billion

In 2019, on facebook made $29.25 united state dollars in revenue every user, but this was heavily skewed based on user location:

US & Canada: $139.35Europe: $44.14Asia-Pacific: $12.63Rest the World: $8.74

One of the methods Facebook makes much more money every year is by raising its average revenue per user. This number has been walk up consistently over time.

The Bottom Line

Facebook is among the biggest companies in the world.

They don't simply own the on facebook platform, but additionally Instagram, facebook Messenger, and WhatsApp.

In addition, they own the virtual truth headset maker Oculus and also sell assorted other products and also services.

Despite usual belief, on facebook does not sell user data in any way. Almost all of their revenue comes from serving targeted advertising on their net platforms.

Although Facebook at this time makes most of that money from ads, the chances are the payments, eCommerce, and other services will become far-ranging revenue vehicle drivers in the future.

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With over 2 billion users per day and practically 3 billion users per month, on facebook has countless different alternatives to do even much more money in the future.