Some women like to wear your diamonds on their fingers, and others prefer to wear them on your boobs. It's a issue of personal preference, really.

You are watching: How much is the fantasy bra

For those who fall into the latter category, the crème de la crème of bejeweled brassieres is the Victoria's mystery Fantasy Bra, which is unveiled each year just front of the brand's annual runway extravaganza. No gem or jewel is off limits for the million-dollar sparklers — we're talking sapphires! Emeralds! Rubies! If it's a gem the sounds like it could dual as a hipster's infant name, it's been collection in a Fantasy Bra.



At least, this was the case in years prior. The 2018 Fantasy Bra (above) — which was modeled on the runway throughout Thursday evening's taping by Elsa Hosk — is worth substantially less than previous iterations. Through 2,100 Swarovski developed Diamonds (71 carats-worth) and also responsibly sourced topaz set in sterling silver, it's absolutely sparkly, and also the brand reports the it's precious a cool $1 million. Yet that's nothing contrasted to as soon as Fantasy Bras peaked in 2000, as soon as Gisele Bündchen modeled the Red warm Fantasy Bra, which to be valued at $15 million.



Now, a million dollars is nothing to scoff at, yet some professionals don't even think the 2018 Dream Angels Bra is worth also that. Diamond expert and gemologist approve Mobley called Page Six that it's precious "far listed below six figures" because the price of the lab-grown "Created Diamonds" is substantially less 보다 the expense of mined diamonds.

“Currently marketing for $800 USD per carat, the report 71 carats consisted of in the bra would just be worth $56,800 USD," the said. "When you add the price the the stones to the expense of workmanship and the price of the metal — the total value would certainly still be far listed below six figures.”

He added that, “only herbal diamonds indigenous the earth would put the worth of the bra right into the millions of dollars, together in past shows.”

L Brands, Victoria's Secret's parent company, has struggled in current years (shares were down 43 percent just this year, according to business Insider), and also the decreasing of value of the Fantasy Bra seems to echo this point. Even if the bra were worth $1 million, the 2018 version is still the least beneficial bra since its inception in 1996.

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Jefferies analyst Randal Konik did not mince native in a note to client on the relevance of the brand and the influence of its as soon as megawatt shows. "VS' fashion present illustrates exactly how out that touch the brand still is," he said. "With TV ratings that have been in totally free fall for years and a customer that no much longer resonates through 'supermodels' we question why the agency continues to organize the show."

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With this year's bra, one can argue the Victoria's secret was just embracing the fashionable minimalist format that Hosk referred to as a "'90s vibe." and also we're the an initial to applaud VS's moral sourcing practices, selecting lab-grown end mined diamonds. Yet the downhill tendency — both concerning the company's prospects as a whole and also the value of the Fantasy Bra — is difficult to deny.

One that the reasons numerous critics think the brand is struggling is their "outdated" marketing, with most of the criticism focused specifically ~ above the brand's lack of diversity — particularly on the runway. But the brand's senior creative, Ed Razek, isn't listening come the "haters."

“It’s like, why doesn’t your show do this?” that told Vogue in response to critics of size and also gender identity diversity. “Shouldn’t you have actually transsexuals in the show? No. No, ns don’t think we should. Well, why not? due to the fact that the show is a fantasy. It’s a 42-minute entertainment special. That’s what that is."