The expert football season kicked turn off Thursday, and with it come debate about head injuries.

One agency that's trying to make a distinction is Seattle start-up Vicis, which makes helmets that it says reduce the severity the head impacts. The Vicis Zero1 helmet's external shell acts favor a auto bumper due to the fact that it flexes on affect and immediately bounces back.

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Vicis claims players native 28 the the 32 NFL groups wear the helmet, including Russell Wilson, LaMar Miller, gold Tate and Doug Baldwin.

A recent study the the brain of deceased NFL players discovered signs the degenerative mind disease in 99 percent of former players. Though concussions room not completely preventable, the Zero1 beat out all various other helmets in both the Virginia tech Helmet ratings and also the NFL/NFPL helmet activities performance test this year.

In May, Vicis to be awarded a contract native the military to boost its combat helmets.

Each helmet costs $950. The agency says it's also working on one youth version.

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