TikTok star Charli D’Amelio isn’t shy around her love of Dunkin’ coffee. Currently the chain is saluting her through a brand-new limited-time drink the bears her name.

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TikTok star Charli D’Amelio isn’t shy around her love the Dunkin’, and now the coffee and also doughnuts chain is saluting her devotion through a limited-time drink the bears her name.


The Charli, which launches today, is her favorite Dunkin’ concoction: Cold Brew with whole milk and also three pumps of caramel swirl.

Almost immediately, civilization on social media began accusing the Canton, Massachusetts-based agency of charging more for the Charli-branded drink than its nonbrand surname equivalent.

“The Charli suggested retail price is regular with the argued retail price because that a tool cold brew with totality milk & 3 pumps the caramel swirl. There is no upcharge,” the firm replied in an e-mail come Fast Company.


The expense is $3.19.

A 24-ounce Charli has 200 calories, 1.5 grams the fat, and 41 grams sugar, Dunkin’ said.

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“Everyone knows the Charli operation on Dunkin’, and now Dunkin’ runs on Charli,” Drayton Martin, vice president of brand stewardship in ~ Dunkin’, said in a created statement. “This is the cooperation fans have actually been rooting for due to the fact that Charli an initial danced ~ above TikTok v her Dunkin’ Cold Brew in hand. Charli is among our best fans and the emotion is mutual. We’re dazzling to lastly make the official.”


This isn’t D’Amelio’s very first such branding deal. The to dance 16-year-old creator with much more than 80 million pendant has functioned with EOS, Hollister, Sabra Hummus, and Morphe Cosmetics, add to she it s okay paid tens of hundreds of dollars for posts. D’Amelio is amongst TikTok‘s greatest earners; last month, Forbes put her draw at $4 million.

Allen Adamson, cofounder that the new York brand consulting for sure Metaforce, phone call this a smart and also agile relocate for Dunkin’, because The Charli leverages a renowned influencer to entice Gen Zers

“Traditional advertising and messaging installed doesn’t work. The closer you can connect to one influencer, the more traction it has versus that younger target,” that says. “It’ll resonate v her fans and also be irrelevant to rather . . . Because that Dunkin’, attracting younger users is a huge challenge. The brand has actually a little bit of gray hair; it’s a little skewed in the direction of seniors. They must be an imaginative in make themselves pertinent to younger users.”


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