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There’s no concert in the United claims bigger than the Super bowl halftime show. None. And it has nothing to execute with what the performer gets paid.

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In fact, the NFL doesn’t pay the Super bowl halftime show a solitary cent. The Weeknd will carry out at Super bowl 55 in Tampa because that what you could contact “for free.” however it’s about method more than the initial pocket payment for The Weeknd and also every other performer who takes the Super key halftime stage.


More 보다 100 million human being tune in to the Super bowl via classic television and also streaming services combined. That’s a bigger collection of eyeballs than a musician will get in any type of other concert. In spite of just 13 minutes on stage, it’s sufficient time to administer a vast rocket rise for a career.

Musical artists that execute at Super key halftime all, without fail, watch an almost immediate an increase in sales. In 2017, Lady Gaga’s sales and streaming number the work after her performance rose by an ext than 1,000 percent. It to be a 534 percent climb for Justin Timberlake in 2018 and a 434 percent uptick for Maroon 5 in 2019.


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Combined, the Jennifer Lopez and also Shakira song directory saw an 893 percent growth immediately following your performance in ~ the Super bowl 54 halftime show in 2020 in Miami, according to Billboard.

That would imply that it’s reasonably safe to job The Weeknd will earn, in ~ minimum, a 400 percent increase in sales and also streaming numbers in the days adhering to his Super bowl performance. To help the expansion along, The Weeknd released an album dubbed “The Highlights” that features 18 that his most renowned tracks, although that wasn’t easily accessible on streaming solutions as that late-January.

Of course, percentage expansion is partly dependent on whereby an artist is ahead of time. There"s only so lot one the the country"s most famous artists can grow overnight, yet it"s still for sure to assume at least Maroon 5-level temporary growth for The Weeknd after performing in the at sight Bowl, especially if he crushes his performance. 

MORE: who is to sing the nationwide anthem at Super bowl 55?

The Weeknd’s most popular song on Spotify before the Super bowl was “Blinding Lights,” i m sorry had much more than 650,000 streams. A 400 percent development would mean an ext than 3 million streams that “Blinding Lights” projected because that the job after the super Bowl.

Any various other songs carry out by The Weeknd could expect a comparable streaming jump, in enhancement to his totality repertoire that music in general and his album sales. While individual artists could make different quantities of money based upon their very own streaming value and also album pricing, it’s safe to to speak it’s a large single-day boon because that an artist like The Weeknd.

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It wouldn’t end after a day, either. Super bowl halftime performers often permanently raise your notoriety because that years come come. The next album release will definitely be bigger than if The Weeknd had never performed in ~ the at sight Bowl. Other large events will want him, too. Having 100 million civilization watching absolutely makes a mark.