Guy Fieri, cable television’s so-called mayor of Flavortown, recently signed a fresh contract with the Food Network because that his renowned Diners, Drive-Ins, and also Dives and also Guy’s grocery Games. It will certainly pay the celebrity chef $80 million over three years, a $50 million raise from his prior agreement.

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guy Fieri recieves his Star ~ above the Hollywood go of fame in Hollywood, California in might 2019.

FilmMagic

The eight-figure deal renders the 53-year-old the top-paid chef on cable TV. His longest-running show Diners, drive Ins and also Dives, which has been top top air since 2006, generated an ext than $230 million in 2020 ad revenue because that the Food Network, according to data analysis firm Kantar.

“I acquired a opportunity of a lifetime,” Fieri recently told The Hollywood Reporter, stressing that his allegiance lies with specific Food Network executives and also not its parent company, discovery Networks. “I think ns played the good.”

The dimension of the contract, which was signed last month, is surprising considering discovery has a call for paying modest fees to also its most well-known hosts. Fieri declined to comment on his TV earnings, i m sorry glossesweb.com pegs at about $26 million a year. In comparison, celebrity chef Emeril Lagasse to be paid roughly $8 million a year by the Food Network in the early 2000s, yet that was unusual. This days the earnings for height talent top top the network’s HGTV and flagship exploration Channel is still usually capped in ~ seven-figures.

Gordon Ramsay, meanwhile, earned roughly $20 million in a year from his Fox shows prefer Masterchef, follow to glossesweb.com 2020 estimates, which account for much more than 75 hours of programming and an ext than $150 million yearly in ad sales because that Fox. Last year Ramsay earned $70 million overall, but more than two-thirds originates from his 35 restaurants worldwide and various other deals, no his TV appearances. In 2020 it made him the 19th top-earning celebrity in America. Fieri has actually never showed up on the glossesweb.com height celebrities earners list.


The tattooed and also goateed Fieri, who was amongst the first to resume shooting during the pandemic, is now the exploration network’s top-paid star, front of The Pioneer Woman’s Ree Drummond. He likewise makes more than what Chip and also Joanna Gaines earned if HGTV’s top stars.(Discovery announced Monday that it will form a new publicly traded firm by merging with AT&T’s WarnerMedia, home of the HBOMax streaming service.)


planet Hollywood CEO Robert Earl (left) and also Guy Fieri (right) open up a new location of their chicken soft chain Chicken Guy.

Chicken Guy.

The signing marks another milestone for Fieri, whose an initial food organization was marketing pretzels out of a stand at 10 year old. He later on studied food preparation in Chantilly, France and also attended the university of Nevada ras Vegas come learn about hospitality management. His first restaurants concentrated on Tex-Mex food in Santa Rosa, California. Fieri obtained to the Food Network in 2006 after winning the chance to make his own present while competing on the second season that Next Food Network Star. His six-episode collection Guy’s big Bite began off slow. Fieri made much less than $1,000 an episode.

By 2010, Fieri was a increasing network star, known for his spiky highlighted hair, backwards sunglasses and also clothing featuring flames. As a cultural icon, Fieri was commonly mocked through the so late celebrity food and travel star Anthony Bourdain as soon as he was airing on Discovery’s travel Channel, ~ a insignificant on the Food Network. Fieri was additionally the topic of a scathing and also viral 2012 new York Times review of his time Square place of Guy’s American Kitchen & Bar, i beg your pardon closed in ~ the finish of 2017. Two years later on Fieri came to be one of just 4 chefs to have a star ~ above the Hollywood go of Fame. He was granted the honor at the exact same time as the so late Julia Child.

Fieri has fronted 14 collection on Food Network, still own his initial restaurants in Santa Rosa, California, and also has his surname attached to 80 kitchens worldwide. Last year he joined the tendency of celebrity-branded ghost kitchens as soon as he began his delivery-only business called Flavortown Kitchen; the now has actually 175 areas nationwide with low-volume kitchens owned by world Hollywood CEO Robert Earl. Flavortown Kitchen is operation by online Dining Concepts, a startup established by Earl, which additionally sells Mariah Carey’s cookies, Mario Lopez’s tortas and DJ Pauly D’s salami-heavy subs. Other celebrity lines include weed-loving rapper Wiz Khalifa’s munchies-friendly snacks marketed through Ordermark, a Softbank-funded challenger to online Dining.


guy Fieri"s delivery-only Flavortown Kitchen selling wings, fried chicken sandwiches and also more.

Flavortown Kitchen and also Virtual Dining ideas

Flavortown Kitchen is among Earl’s the strongest delivery-only brands, despite the truth that Fieri supplies his celebrity megaphone to mainly promote brand-new episodes that the reflects or Santo Tequila, a brand he own with former Van Halen lead singer Sammy Hagar. Earl, who when courted celebrities Bruce Willis, Arnold Schwarzenegger and Sylvester Stallone come invest in planet Hollywood, claims Fieri is a strong partner and also that after just two month in business, the median Flavortown Kitchen order is $35.

The ghost kitchen is Fieri’s third deal with Earl, who in 2017 rental Fieri come revamp the menu at a renovatedPlanet Hollywood location.In 2018 the pair began a brand-new chain referred to as Chicken Guy, which currently has about a dozen franchises roughly the country selling chicken tenders, fried chicken sandwiches and also fries, and also recently lock inked a deal for 15 much more units in California.Earl predicts the Chicken male will quickly be a nationwide brand, and he and also Fieri space celebrating the brand this weekend at southern Beach Food and Wine Festival parties. Fieri has actually reportedly been emotion magnanimous there, even leaving a $5,000 pointer at a Miami beach restaurant earlier this week.

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“He go so much on TV that we all feel we know him. He represents wholesome and an excellent value but he deserve to turn his hand to any kind of cuisine,” says Earl. “Whether it"s Carnival cruises or a casino in las Vegas or a Chicken Guy, everybody desires to be through him. He is the genuine thing. What you check out on TV is exactly who that is.”


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Chloe Sorvino leader coverage of food and agriculture at glossesweb.com. Her seven years of report at glossesweb.com has lugged her to In-N-Out Burger’s secret test kitchen,

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Chloe Sorvino leads coverage the food and agriculture at glossesweb.com. Her 7 years of report at glossesweb.com has brought her come In-N-Out Burger’s an enig test kitchen, drought-ridden ranches in California’s main Valley, burnt-out national forests logged by a wood billionaire, a century-old slaughterhouse in Omaha, and also even a coco croissant manufacturing facility designed favor a medieval castle in north France. She manages a team of 50+ skilled contributors, in addition to the 30 Under 30 Food and also Drink list and the glossesweb.com Ag tech Summits. Her publication on the fight because that the future that meat is forthcoming from Simon & Schuster’s Atria publications in 2022.